Generative AI, exemplified by ChatGPT, is remodeling the retail business by enhancing buyer experiences and streamlining processes. However, businesses must address challenges such as knowledge privacy, algorithm bias, job displacement, and customer trust. Embracing Generative AI and prioritizing ethical practices, data safety, and innovation will form the means forward for retail. Over the final five years, the largest will increase in online buying amongst internet customers had been recorded in Czechia (+27 pp), Slovenia, Hungary and Romania (all +26 pp), as well as Croatia and Lithuania (both +25 pp). James Song, CEO of Lazada Thailand and Vietnam, said COVID-19 waves have led to main modifications in customers’ behaviour and shaped new developments.

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